Servicing A Listing

So now that you got your listing where do you go from here? Now you need to take care of your clients. There are multiple steps to take to service your listing. Here we go:

• Talk to your sellers at least once per week. Tell them everything that is going on, whether good or bad.
• Use Realtor.com it statistics to illustrate activity and request price reductions if necessary.
• Know the area comps and help the customer/client know their own market. This will help when it comes time to negotiate.
• Send recent related articles to seller.
• Call those who have shown the property in the past with price reduction information.
• Communicate showing feedback to your seller.
• Hold regular open houses.
• Stage to property well inside and out.
• Update photos.
• Update the remarks and comments in the MLS.
• Be POSITIVE.
• Be CREATIVE.
• Plan your price strategy in ADVANCE
• Let your sellers know every step you take with their listing.
• Update your CMA every 30 days.
• Take your seller out to view their competition. It’s one thing for you to tell them where the price should be and another for them to see what they are competing with.
• E-mail your new listings to your SOI and geographic area. Keeps your name in front and they may have the perfect buyer!
• Send seller a Just Listed card for their property when you mail the neighborhood. If there is a yard sign, install a brochure box with colorful and descriptive property flyers and always check that it is full.
• ALWAYS UNDER PROMISE AND OVER DELIVER.
• Make the sellers a Partner- ask them what they liked about the house when they bought it, what they discovered and enjoyed after living in it, include it in your description.

Do you think a REALTOR needs to do more for your listing? If so tell me what you would like to be done. I would like to see if it is something that I can do for you if so I would love to incorporate it into the marketing plan…..

Jeannette Neerpat

Jeannette Neerpat
9000 Sheridan Street
Pembroke Pines, Fl 33024
www.Neerpat.com

Would you like a Free Market Analysis? Visit www.Neerpat.com or call 954-993-4104.